Hindi Ko Kinaya!

Would you dare wear this 
enormous-wind-turbine-flanking-the-catwalk bag? 

Photo: GoRunway

This Chanel hula hoop bag was first seen in Chanel Spring/Summer 2013 show at Paris Fashion Week and was the talk of the show's collection for the French fashion house. Sure Chanel's head designer and creative director Karl Lagerfeld is one of the best minds in the fashion industry, but has the weirdest and bizarre ideas too. And you might be surprised to what it's intended purpose. 

Photo: Derek Blasberg on Instagram

"It's for the beach. You need space for the beach towel. 
And then you can put it into the sand and hang things on it." 
Lagerfeld told the Daily Telegraph post-show about the circular design. 

So, let's try to imagine one of the 10 most valuable luxury brand valued at $6.7 billion on the beach in the sand??? But really, who would want that? Lady Gaga, perhaps? :)  

But one thing is for sure, we'll be on the look for celebrities and socialites strutting this Chanel bag in The Hamptons, Anse Source d’Argent and St. Barts to the beach. 

Watch this Chanel supersize iconic bag on the runway... 

One word: WERQ! :)

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