In the recent London Collections: Men (LC: M), the creative mind and pioneer behind Burberry's digital-phase luxury—Christopher Bailey has gone throwback on prints and analogue in showcasing his spring-summer 2015 menswear collection at the Kensington Palace Gardens.
Inspired around British travel writer and novelist Bruce Chatwin, elegant hand-painted fonts and artworks were all the rage as seen onto trainers, gilt-edged oversize notebooks, portfolios, and travel satchel (bags).
The rich palette of colours applied to co-ordinated looks of double denim, loose velveteen trouser, gabardine and seersucker were all seemed sourced from the covers and bindings of Britain in Pictures, an instructive 132-volume edition published in the 1940s. Some of the cover designs featured on T-shirts and silk scarves that wreathed around their wearers.
With live performance from singer/pianist Benjamin Clementine—in a full-throated voice that reminds us of Nina Simone.
Tonal saturation, dusty bright reds and yellows, a few youthful shades of aqua greens and optic whites were transported up and down on an open-roofed runway.
Bailey said the Britist writer, Bruce Chatwin, became this season's muse "because of his relaxed, easy spirit and his curious mind".
"I like the fact that these two worlds co-exist [old forms of communication like books and paper vs. digital and new media]. I have always believed in new media. And I really believe in print – and craft, and poetry, and bookbinding... I find the art of words very inspiring," according to Bailey.
Spotted at Burberry Prorsum London Collections: Men S/S 2015 were British model Jourdan Dunn.
Musician George Craig
Supermodel David Dandy
Musician Tinie Tempah
And Harry Potter's Malfor Draco—Tim Felton with Burberry's Christopher Bailey.
Now watch the full runway show below, with views from multiple-vantage points and spot the eye-catching pieces of the collection, and get a chance to shop the runway look online at http://uk.burberry.com until June 24, 2014.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 4, Rustan’s Makati, and Rustan’s Tower.